How to Select Jewelry

Make the right choice.

Whether you’re looking for the perfect diamond, or having a necklace custom designed, we want you to have all the facts you need. It is important to us that you are happy with your purchase. Our most satisfied customers have built long-lasting relationships with their jewelers and come back for years to come.

Here are some questions you may want to ask your jeweler.
“Please describe the quality and cut of this diamond.”
There is skill required to provide accurate information about the cut and quality of a diamond, and it must be evaluated under magnification. Our jewelers can tell you the specifics of each stone, and what constitutes a fine make or a poor cut. For example, if a diamond has an extremely thick girdle, a jeweler can point this out to you, and explain that a well-cut diamond of the same weight would have a larger diameter and therefore look more impressive.

Find more tips on buying diamonds and gemstones.
“Is this piece suitable to withstand daily wear?”
Our jewelers can show you, under magnification, all of the important features of the jewelry you are considering. They can point out good and/or bad features regarding the setting, finish and overall workmanship of a piece. For example, if you are purchasing a ring for everyday wear, our jewelers can tell you which mountings are suitable for this use.

“Has this gemstone been treated?”
If you are not sure if a stone has been treated, or are even unsure about what this means, just ask one of our expert jewelers. They can tell you more than simply if a stone has been color- or clarity-enhanced or processed; they can tell you if a gemstone has been laser-drilled, irradiated, fracture-filled, or heat and pressure treated. In fact, our jewelers will disclose any known treatments without you even having to ask. Keep in mind that some treatments are now so sophisticated that jewelers can’t always be expected to identify them, so if our jewelers tell you that they do not know if a stone has been treated, it is an indication of honesty—not incompetence.

Other pointers when shopping for jewelry:

  1. Diamonds are valued on the basis of their inherent characteristics, so consider generic as well as brand-name diamonds
  2. Be sure to compare a range of qualities and styles before buying
  3. Make pricing comparisons based on pieces of the same shape, size, color, clarity and cut. Mountings should be compared based on similar metal type, weight, setting style, and workmanship
  4. Ask for a lab report for especially important purchases. This detailed report will give you an independent assessment of a stone’s color, clarity and proportions
  5. Establish a relationship with your jeweler. He or she will not only look after your best interests, but can help you find items or deals you may not find on your own

Find more tips on buying diamonds and gemstones.

The Jewelers Center is home to more than 180 fine jewelers.